A SAAS CxO and angel investor from Amsterdam.
Scaling companies through Customer Success.
This is me
Hi! I' am Steven van Rij.
Since 1998 I've been building digital products / experiences. First as a developer, but as time passed I quickly discovered that determining what needed to be built and sell it was more fun than the coding itself.
I’ve helped SaaS companies scale from early-stage to millions in ARR by aligning product, customer success, and growth strategy. My focus: building teams and frameworks where customer outcomes and business results go hand in hand.
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Career highlights:
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SimpledCard – Built and scaled Customer Success and Product teams from scratch;
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SAASCollective/now Revguides (exit) – Founded boutique consultancy firm focused on gotomarket training and services for B2B saas companies
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Amplify – As COO, structured Delivery & Customer Success teams to support global festivals like Mysteryland, Reading & Leeds and NorthSide.
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Angel Investor – Supporting early-stage SaaS and B2B startups with capital, expertise, and network.
Next to work, I’m a sports enthusiast (tennis, mountain biking, kickboxing) and community builder, having grown ProductTank Amsterdam into the largest product meetup in the Netherlands.​​​
Leadership Product Marketing
B2B sales SAAS
Startup to Scale-up
Go - To - Market Customer Success
SAAS growth assesment
Growth challenges are rarely where they seem.
In SaaS, leaders often point to sales, marketing, or customer success when targets are missed. But more often than not, those problems are just symptoms of deeper GTM misalignment.
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I’ve seen it repeatedly: companies push harder on outbound, add headcount in CS, or pivot marketing — while the real bottlenecks lie in their go-to-market foundation.
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That’s why I developed the SaaS GTM Scan — a structured assessment that gets to the root cause of growth issues and builds clarity on the way forward.
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The scan focuses on three critical dimensions of SaaS success:
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Market & Positioning – are you targeting the right ICP, with a sharp enough value proposition?
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Process & Metrics – are your sales, CS, and product motions aligned and measured in the right way?
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People & Structure – do you have the leadership, roles, and culture to execute and scale?
Together, these elements determine how effectively you can grow — from acquisition to retention and expansion.
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👉 Curious to see where your GTM is strong, and where it needs attention? Let’s grab a coffee and explore how the SaaS GTM Scan could help.
Clients &
Collaborations
Below a selection of companies I worked for:
